Originally published in Prick of the Spindle, 2015


Copywriting for Your Business Blog: An 8-Phase Plan

by Nina Alvarez


  1. The secret of all things is they have no separate existence.

What the world needs has never been correctly defined. Yet born into this night is absolute, perfect knowledge of all material and spiritual nature. To make this known, you must travel into the opposite of BLOG, from which there is no guarantee of return. BLOG is the sun and day. The script. You must leave this behind for the circular nature of who you are. 


  1. Her Heart Was Illuminated is one of the things you will say.

Near the beginning of your training, you will spend time listing adjectives and succulent bon mots in your pocket-sized spiral notebook. The flavor of coffee is never far from your mouth. It balances the sour taste from all this time-consuming production of effluvia. At the café you notice a guy in a red shirt is in love with a girl in a red shirt. He has long hair and is Caucasian. She appears Asian and wears glasses. You tell yourself there is a story here, with how he half-smiles and smoothes one side of his hair back. Some people will read this post if you make it about dating rituals. 


  1. All hands must follow the path of the first hand.

But suddenly, infinitely more interesting than dating rituals or the comebacks of minor actors from your childhood will be the in-between-backs that almost surface, like a hallucinogenic wave, nearly penetrating reality. Potential relevancies from across the BLOG threshold. When you long to touch and release these into full being, you cross the threshold. You go beyond BLOG. If you need help in this matter, exact your BLOG-post-directed will toward finding a master.


  1. Believe there is a god and that god is forgiving.

Attribute your stardom to the god of your choosing in order to align with the stars that created you. Once you do this, you will become a fractal or algorithm, any cosmic concept with repetition and self-similarity. Until you do this, you will only represent the same material as before and the Good Lord will not have you for his blogging. 




  1. Contributing to your frustration will be the uncertainty of what is important.

You could be waiting for decades to get even a glimpse of how little you understand your real role among others. You cannot remedy this with classes or workshops. You can only be made of a wholeness that comes closer to itself, prompting the conclusion that action to change or develop an organism to some better state is misguided, pointless.


  1. Understand the nature of identifiers.

Until you are sure about missing the elements pointed to above, you will be quite sure your blog looks fine. This is a matter of mistaking the links and traffic for the real rapport you need to build with the newer kingdom. You have never seen the actual sun, is one way to say it. You have only seen your blurred description of a candle flame. It is then you will receive the invitation to begin your real training.


  1. Sometimes you will be considered for love or annihilation.

There will be times you wish the most that you could see your god because your god is full of the plenty you feel un-full of. You will wish you were truer in that heat―and in the sun―and in the solitude of all you’ve named. There are some who will offer you succor or resistance at this time. Through them, you will learn what you need to know in order to return to BLOG, or take hiatus from communications of this nature forever.

 

  1. All things come back from the circumference.

By now, maybe you’ve realized the circumference of your mind is shaped like a blog post. Your sighs are summaries, your immediate experience is a byline or bullet point. Everything appears to you as news or as nothing. But what the world needs has never been correctly defined. You must constantly travel into the opposite of BLOG, from which there is no guarantee of return. BLOG is the sun and day. The script. You must leave this behind for the circular nature of who you are.